The Ultimate Local SEO Strategy for 2020
In 2020, local search engine optimization (SEO) has become more crucial than ever for businesses looking to attract customers in their area. With the rise of mobile search and voice assistants, ensuring your business is visible in local searches is key to driving foot traffic and online conversions.
Optimise Your Google My Business Listing
One of the first steps in your local SEO strategy should be to claim and optimise your Google My Business listing. Make sure all information is accurate and up-to-date, including your business name, address, phone number, website, and business hours. Encourage customers to leave reviews as they can boost your visibility in local search results.
Create Localised Content
Developing content that is relevant to your local audience can help improve your rankings in local searches. Consider creating blog posts, landing pages, or social media content that mention local landmarks, events, or news related to your area.
Optimise for Voice Search
As more people use voice assistants like Siri and Alexa to perform searches, it’s essential to optimise your website for voice search queries. Focus on using natural language keywords that people are likely to speak rather than type.
Build Local Citations
Building citations on online directories such as Yelp, Yellow Pages, and TripAdvisor can help improve your business’s visibility in local search results. Ensure that all citations are consistent across platforms and include accurate information about your business.
Mobile-Friendly Website
With the majority of local searches happening on mobile devices, having a mobile-friendly website is critical for local SEO success. Make sure your website loads quickly on mobile devices and provides a seamless user experience.
Monitor Your Performance
Regularly monitor the performance of your local SEO efforts using tools like Google Analytics and Google Search Console. Track key metrics such as organic traffic, keyword rankings, and conversion rates to identify areas for improvement.
By implementing these local SEO strategies in 2020, you can enhance your online visibility and attract more customers from your local area. Stay ahead of the competition by adapting to the latest trends and best practices in the ever-evolving world of local search engine optimisation.
Top 6 Tips for Enhancing Your Local SEO Strategy in 2020
- Optimize Google My Business listing with accurate information.
- Create local content targeting specific areas and keywords.
- Obtain high-quality backlinks from local websites.
- Encourage customer reviews and respond to them promptly.
- Ensure your website is mobile-friendly for local searches.
- Use local structured data markup to improve visibility in search results.
Optimize Google My Business listing with accurate information.
In the realm of local SEO strategy for 2020, a crucial tip is to meticulously optimise your Google My Business listing with precise and up-to-date information. By ensuring that your business name, address, phone number, website details, and operating hours are accurate, you significantly enhance your visibility in local search results. Encouraging satisfied customers to leave positive reviews further boosts your credibility and increases the likelihood of attracting potential clients seeking services or products in your area.
Create local content targeting specific areas and keywords.
To enhance your local SEO strategy in 2020, consider creating tailored content that targets specific areas and keywords relevant to your target audience. By focusing on localised content, such as blog posts or landing pages that mention specific locations and incorporate targeted keywords, you can increase your visibility in local search results. This approach not only helps attract potential customers in your area but also improves your website’s relevance and authority for local searches.
Obtain high-quality backlinks from local websites.
In the realm of local SEO strategy for 2020, a key tip is to acquire high-quality backlinks from local websites. By obtaining backlinks from reputable and relevant local sources, businesses can significantly boost their credibility and visibility in local search results. These backlinks act as endorsements of your website’s authority and relevance within the local community, signalling to search engines that your business is a trusted and valuable resource for users seeking local products or services. As such, focusing on building strong relationships with local websites and securing quality backlinks can be a powerful tactic in enhancing your overall local SEO performance in 2020.
Encourage customer reviews and respond to them promptly.
In the realm of local SEO strategy for 2020, a valuable tip is to actively encourage customer reviews and promptly respond to them. Customer reviews not only enhance your business’s credibility and reputation but also play a significant role in boosting your visibility in local search results. By encouraging customers to leave reviews and promptly addressing their feedback – whether positive or negative – you demonstrate a commitment to customer satisfaction and engagement, which can ultimately lead to improved search engine rankings and increased trust among potential customers.
Ensure your website is mobile-friendly for local searches.
In 2020, a crucial tip for enhancing your local SEO strategy is to ensure that your website is mobile-friendly. With the majority of local searches being conducted on mobile devices, having a responsive and user-friendly website is essential for attracting local customers. A mobile-friendly website not only improves user experience but also boosts your chances of appearing in local search results, ultimately driving more foot traffic and online conversions to your business. By prioritising mobile optimisation in your local SEO efforts, you can stay ahead of the competition and connect with potential customers effectively in today’s digital landscape.
Use local structured data markup to improve visibility in search results.
To enhance your local SEO strategy in 2020, consider implementing local structured data markup on your website. By incorporating this markup, you can provide search engines with specific information about your business, such as your name, address, phone number, and operating hours. This structured data helps search engines better understand your content and can lead to improved visibility in local search results. By utilising local structured data markup effectively, you can increase the chances of your business being featured prominently to users searching for relevant services or products in your area.